DIGITAL. BUSINESS. MANAGEMENT

Transformation Requires Much More Than Technology

Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence. This  multi-award winning, highly acclaimed, #1 The Wall Street Journal best-selling book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS — learn, investigate, formulate, take off, and study) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language.
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Acclaims

“With exponentially advancing technologies and COVID-type viruses, companies are going to have to adapt or perish. Faisal Hoque’s book, REINVENT brilliantly illustrates how businesses can change their mindsets, attitudes, and assumptions about how they operate and thrive in the midst of change; it is an approachable guide to the art of business reinvention. Faisal explains complex concepts in a way that most people will be able to understand.”
— Vivek WadhwaAward-wining Academic, Entrepreneur, and Author
Former Distinguished Fellow at Harvard Law School, Carnegie Mellon School of Engineering, and Emory University
Author of five best-selling books, including From Incremental to Exponential
“REINVENT is important and relevant reading for both established and new business leaders. Faisal Hoque shows how organizations can realize the promise inherent in new technologies without making the same mistakes that have dogged large transformation efforts in the past. The importance of the book lies in the author’s ability to show readers how technology-driven change requires new mindsets and new approaches. It lays out a roadmap for how to succeed with digital transformations.”
— Anandhi BharadwajVice Dean for Faculty & Research
Goizueta Endowed Chair in E-Commerce
Professor of Information Systems and Operations Management​
“REINVENT is a forward-looking, informative business guide that details the essentials of digital transformations.”
— FOREWARD CLARION
“Faisal Hoque provides a solid framework (LIFTS) that leaders would be wise to follow to thrive in the future.”
— Jacques BughinCEO Machaon Advisory
Retired Senior Partner, McKinsey and Company
Senior Advisor UN, Antler, Fortino Capital and University Professor
“Hoque is not only a writer who understands business but one who understands people, and it’s the partnership of mindset and framework that really sells this incredible book.”
— READERS’ FAVORITE
“In my world you either ‘learn to ski or get swept away by the avalanche.’ The avalanche in business is change – massive and coming faster and faster. As Faisal Hoque points out in REINVENT , the answer is more than adopting new digital tools – it requires changing the entire mindset of the organization to use those tools and learn how to deal with the ever changing world.”
— Hap KloppAuthor and Founder of The North Face
“Modern businesses must navigate an unprecedented pace of change. And it’s just going to keep accelerating – exponential innovations in technology mean we will likely see more change in the next 10 years than in the past 100. Look no further than ChatGPT shocking the world at the end of 2022. Any company that wants to survive must master digital transformation. With REINVENT, Faisal Hoque gives leaders a blueprint to guide them in the momentous but necessary task of making transformation a core business competency—including how leaders need to overhaul their own mindsets and behaviors.”
— Larry EnglishPresident at Centric Consulting, Forbes Contributor
“It is no secret that most new products fail. Reinvention is key for long term success but efforts to reinvent fail even more. With his latest book, Faisal Hoque makes a convincing case for trying anyway, and more importantly also offers the blueprint, examples, and best practices to succeed. A highly recommended read for your transformation journey!”
— Can (John) Uslay, Ph.D.Vice-Dean, Innovation & Strategic Partnerships
Professor of Marketing, Rutgers Business School
“A discussion of organizational transformation that goes beyond quick fixes. In clear and fast-paced prose, REINVENT describes the seismic changes represented by things like digital transformation, artificial intelligence, and machine learning—always stressing that such developments are inevitable and potentially hugely valuable but also complex.”
— KIRKUS REVIEWS
“Technology is more than a fad or a requirement of business, Faisal Hoque highlights in REINVENT, mastering technology is essential to mastering business period, and is directly related to business performance. It’s no longer possible to simply “get by”, thriving with technology is essential to thriving in business today. REINVENT is an essential guide to not only mastering technology, but to mastering business in the 21st Century.”
— Dr. Eric J. HolsappleEntrepreneur and author of Profit with Presence
“Author Faisal Hoque draws from his deep knowledge and research to show how business digital transformation is not an option – it’s a requirement driven by humans to enhance both employee and customer experiences. Building on this human element, REINVENT reassures readers that through a process of shared learning, investigation, review, and managing technology and business as ‘one,’ digital transformation can continually evolve to focus on an organization’s most important priorities – and not become a static, panacea-solution doomed to fail!”
— Carol A. Poore, Ph.D.Author of Leadership in the Metaverse and Strategic Impact
“REINVENT is conclusively a five-star business resource… It brims with well-matched case studies that bring the how-to’s to life, making it a trustable and practical title.”
— READER VIEWS
“Reinvention is a decidedly challenging undertaking. Faisal Hoque’s REINVENT offers an easy to follow, comprehensive playbook that companies and organizations can avoid the reinvention pitfalls that so many experience. Read this timely book, let it guide you and your chances of success are significantly strengthened.”
— Subir ChowdhuryThinkers 50’s “50 Most Influential Management Thinkers in the World”
Chairman and CEO
ASI Consulting Group, LLC
Bestselling Author of The Difference: When Good Enough Isn’t Enough
“REINVENT is a timely playbook for leaders serious about positioning their organizations to successfully compete in the turbulent post-COVID economy. This latest book from Faisal Hoque is a valuable resource filled with powerful examples, deep insights and practical advices. Leaders who can reinvent their organizations not only will succeed but will also thrive in these challenging times. Reinvention is not a destination, it’s a journey.

Organizations must reinvent by incorporating the digital mindset, embracing highly collaborative leadership style, and creating an innovative culture with empowered workforce. REINVENT is a mandatory reading for those navigating this challenging, essential and rewarding journey.”
— Shamim MohammadExecutive Vice President, Chief Information and Technology Officer, CarMax
Independent member of board of directors, UNFI
“Many books on digital transformation already feel dated; after all, most organizations have already made a big digitization push and have realized that their need for reinvention is ongoing. What Faisal Hoque has done with REINVENT is to acknowledge that transformation is more than digital or data; it is a wholesale cultural reinvention of the organization and its mission, along with its inner and outer relationships. What’s more, it is ongoing and iterative. Faisal’s expert guidance throughout the book is like having a trusted advisor at your side the whole way.”
— Kate O’NeillThinkers 50’s “2020 Thinkers50 Radar”, “Power Leader in Technology”
Founder & Chief Tech Humanist, KO Insights
Author of A Future So Bright, and Tech Humanist
“If you are a leader driving business transformation, REINVENT is a must read! Leaders who assume they understand the ramifications of technological change often focus on a select few silo issues. With REINVENT, Faisal Hoque points out that there’s so much more involved—from leadership itself to the value of understanding what the workforce of tomorrow is going to demand in the workplace. Read this book today!”
— Daniel BurrusNew York Times bestselling author of Flash Foresight and The Anticipatory Organization.
“A digital transformation ideally changes everything a company thinks and does—but often fails to achieve this end, wasting considerable sums in the process. Faisal Hoque’s invaluable book REINVENT shows how such holistic change is especially necessary ever since the pandemic completely upended corporate assumptions about its customers and employees. Faisal Hoque warns us against viewing technology as a savior able to correct everything wrong with an organization. This is a book I will consult again and again.”
— Atti RiaziSenior Vice President and CIO, Hearst; Former Assistant Secretary-General and Chief Information Technology Officer, United Nations
“Illuminating guide to digital transformation for business leaders. In this comprehensive, step-by-step guide, Hoque shares hard-won advice for forward-looking business leaders in a time of change, especially those managing digital transformations.”
— PUBLISHERS WEEKLY BOOKLIFE
"We as people and businesses have done nothing but transform for centuries. And in my lifetime, we have added the ability to form, create, and mold the digital aspects of our lives, our customers' lives, what we build, create, maintain, and service. So where do we go the next ten, twenty, fifty years, and beyond? In centuries to come, how will people look back at our time and what was accomplished and missed? In this amazing book, we see the opportunities and the obligation we have to replicate past successes and do better. Enjoy!"
— MARNE MARTINChief Strategy Officer and Global President, IFS
One of the Top 50 Women Leaders in SaaS of 2022
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Dr. Pranay Sanklecha

Pranay belongs to the small group of writers and thinkers with an aptitude for and experience in both business and philosophy. He was admitted to oxford at the age of 15, graduated at 18 to become a commodities trader, and then returned to academia five years later to begin a research and teaching career as a philosopher. He now works as a philosophical consultant to business and a writer and editor. Pranay’s areas of expertise include intergenerational justice, with a particular focus on how changes in technology and society alter what it means to be human, and the practical application of philosophy to life and business. His work includes an edited volume on justice and climate change for cambridge university press, parts of the UN ipcc’s 5th assessment report, and many articles for leading non-academic publications. A passionate cricket fan, he also writes about the sport as a correspondent for ESPN.

Dr. Paul Scade

Paul is a bestselling and award-winning writer and editor with more than twenty years of research, writing, and editorial experience. His commercial writing work spans a wide range of genres, with an emphasis on thought leadership, organizational leadership, technology, and healthcare. In the last five years, paul’s projects have been serialized in a major national newspaper, reached the amazon non-fiction top 10, and been awarded the british medical association’s ‘psychiatry book of the year’ award. Paul trained as an academic historian of philosophy and spent fifteen years teaching and researching at leading universities in europe, the U.S., And asia. His research on stoic and platonic thought has been published by the leading academic presses in the world (including both oxford and cambridge university presses), and he continues to work as a writing coach and editor for senior historians and scientists. Paul is an honorary fellow in the faculty of humanities and social sciences at the university of liverpool.

Faisal Hoque

Faisal Hoque, recognized as one of the world’s top management thinkers and technologists, is an entrepreneur, technology innovator, and author with close to 30 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies. He also serves as an innovation leader for CACI, a $6.7B company focused on U.S. national security.
As a founder and CEO of multiple companies, he is a three-time winner of Deloitte Technology Fast 50™ and Fast 500™ awards; and a three-time Wall Street Journal bestselling author for his books: REINVENT (#1), Everything Connects (#2), and LIFT (#1). He has developed more than 20 commercial platforms and worked with leadership of U.S. DoD, DHS, GE, MasterCard, American Express, Home Depot, PepsiCo, IBM, Chase, and others.
He has authored 10 award-winning books (his 30 plus awards include Axiom Gold, Nautilus, Foreword, Book Excellence, Thinkers50 Distinguished Achievement Awards 2023 Shortlist, and others) on humanity, business, and technology. He volunteers for several organizations, including MIT IDEAS Social Innovation Program. He is also a contributor at the Swiss business school IMD, Thinkers50, Project Management Institute (PMI), and others.
He has been named among the Top 100 Most Influential People in Technology by the editors of Ziff-Davis Enterprise and Trust Across America-Trust Around the World (TAA-TWA) named him one of the Top 100 Thought Leaders. His work has appeared in Fast Company, Business Insider, Wall Street Journal, BusinessWeek, Fox, CBS, Financial Times, Forbes, Inc., and others.
An engaging and popular global thought leader, Faisal has 40,000 followers on X. Faisal also speaks on a wide range of topics and has very active engagement, with over two million content impressions annually from more than 15,000 LinkedIn followers.

Organizational Transformation

This research area focuses on how organizations can adapt and transform in response to rapid technological advancements, market shifts, and changing societal expectations. We explore strategies for building agile, future-ready organizations that thrive in uncertainty.

Key Research Questions

  • How can organizations successfully implement transformation initiatives to remain competitive?
  • What role does culture play in fostering or inhibiting organizational transformation?
  • How can businesses balance short-term adaptability with long-term sustainability in their transformation efforts?

Focus Areas

  • Agile Organizations: Research into organizational structures and practices that enhance agility and responsiveness to change.
  • Cultural Transformation: Examining how organizational culture impacts the success of transformation efforts.
  • Sustainable Business Models: Investigating how businesses can transform for sustainability while maintaining profitability.

Innovation with AI and Digital Technologies

We focus on the intersection of human-centered innovation and cutting-edge technology, particularly the integration of AI and digital tools in business operations. This area investigates how organizations can leverage these technologies to drive transformation while maintaining ethical and sustainable practices.

Key Research Questions

  • How can AI be effectively integrated into leadership and decision-making processes?
  • What are the ethical implications of AI and digital technologies in business?
  • How can businesses use AI to enhance creativity, efficiency, and innovation without sacrificing human values?

Focus Areas

  • AI-Driven Leadership: Exploring how AI can support leadership and decision-making without replacing human judgment.
  • Ethics in AI: Investigating the ethical considerations of AI, including bias, transparency, and accountability.
  • Digital Transformation: Examining how businesses can harness digital tools to drive innovation and operational efficiency.

Entrepreneurship & Intrapreneurship

This area focuses on how entrepreneurs and corporate intrapreneurs can develop innovative, sustainable ventures. We examine how entrepreneurial ecosystems can be cultivated within both startups and established organizations, emphasizing agility and human-centered design.

Key Research Questions

  • How can entrepreneurs and intrapreneurs foster a culture of innovation and continuous learning?
  • What strategies help balance entrepreneurial risk with sustainable, long-term growth?
  • How can organizations support intrapreneurship to drive internal innovation?

Focus Areas

  • Sustainable Entrepreneurship: Examining how entrepreneurs can build ventures that prioritize long-term success and societal impact.
  • Corporate Intrapreneurship: Studying how organizations can create environments where internal innovation thrives.
  • Entrepreneurial Ecosystems: Research into the systems and networks that support entrepreneurial success in various industries.

Transformational Leadership

Research in this area explores how leadership can drive change and foster innovation while maintaining a human-centered, mindful approach. We focus on strategies that enable leaders to navigate complexity and uncertainty in the digital age.

Key Research Questions

  • How can mindful leadership inspire long-term, sustainable change in organizations?
  • What leadership traits are most effective in driving innovation and organizational agility?
  • How do leaders balance human-centered leadership with technology-driven decision-making?

Focus Areas

  • Mindful Leadership: Research into leadership practices that emphasize mindfulness, empathy, and purpose in decision-making.
  • Leadership in the Digital Age: Exploring how digital transformation impacts leadership styles and strategies.
  • Adaptive Leadership: Investigating how leaders can remain flexible and responsive to rapid technological and market changes.