{"id":14201,"date":"2022-10-29T16:08:19","date_gmt":"2022-10-29T16:08:19","guid":{"rendered":"https:\/\/faisalhoque.com\/?p=14201"},"modified":"2024-09-14T12:13:01","modified_gmt":"2024-09-14T12:13:01","slug":"review-of-lift-by-business-standard-news-paper","status":"publish","type":"post","link":"https:\/\/staging.frameroinfotech.com\/fh\/review-of-lift-by-business-standard-news-paper\/","title":{"rendered":"Review of LIFT by Business Standard"},"content":{"rendered":"

\"\"<\/h4>\n

“This unified effort demands the practice of transformational leadership. Mr Hoque elaborates on its overriding essential \u2014 emotional intelligence, the key element of which is a willingness to accept uncertainty.”<\/h4>\n
\n

\"\"Lift: Fostering the Leader in You Amid Revolutionary Global Change<\/h1>\n
Faisal Hoque with Jeff Wuorio, and Shelley Moench-Kelly
\nFast Company Press (2022)
\nISBN 9781639080120
\nReviewed by Anitha Moosath for Business Standard<\/div>\n<\/header>\n

Review<\/h3>\n
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\u201cMr Hoque\u2019s expertise is spread across a wide spectrum and this adds to the clarity with which he blends his insights. He is a thought leader, serial entrepreneur, technology innovator, and also the author of many books, including Everything Connects<\/em>, Survive to Thrive<\/em>, and The Power of Convergence<\/em>. When it comes to disruption, he observes that it is not just the Fourth Industrial Revolution that has been a phenomenal force.<\/p>\n

There is a \u201cperfect storm\u201d of other factors too \u2014Covid-19, climate change, and misinformation. These change drivers are the focus of \u201cWhere we are now\u201d, the first section of the book. The next section explores the opportunities we have as consumers, workers, educators, and individuals of an increasingly connected society. \u201cIn such a world of seismic shifts, transformational leadership at all levels\u2014from heads of state to individuals\u2014offers the best opportunity to leverage change to transform all our lives for the better,\u201d Mr Hoque says. This is also the theme the book\u2019s title is woven around\u2014 Lift \u2014the opportunity all of us have to contribute to the betterment of everyone though transformational leadership.<\/p>\n

He talks at length about the opportunities that have opened up and the perks they offer at an individual level as well as in education, healthcare, and so on. In the business sphere, the opportunity is both financial and ethical. The primary opportunity is driven by an explosive change triggered by the pandemic \u2014 expansion of the customer and marketplace appeal beyond issues such as price. Although price is still an issue, it does not hold the single dominance it once commanded. What consumers look for is not just the least expensive choices; they are keen on being associated with businesses that \u201cdo good\u201d.<\/p>\n

This demands that businesses align their priorities with the shift in consumer thinking, and establish strategies and systems with which to better understand others, Mr Hoque adds. Empathy has to be an imperative internally too, in order to ensure that employees feel valued and understood. Those that practise an active form of empathy are also identifying social responsibility, environmental practices, and employee relations as factors that can influence consumer decision-making. Businesses can also play a seminal role in the war against misinformation\u2014through planned partnerships with governments. Such social commitments would serve as a powerful marketing tool. As for the public sector, Mr Hoque says that the future lies in \u201ca decidedly less tech, more human form of operation\u201d.<\/p>\nBusiness-Standard_Nov-03-2022_Book-Review_LIFT<\/a>\n<\/div>\n<\/div>\n<\/div>\n

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[<\/strong>Read the original review at\u00a0Business Standard News Paper<\/a>]<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Unprecedented change invariably brings in its wake a host of new responsibilities and opportunities.<\/p>\n","protected":false},"author":1,"featured_media":14213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[556,557,531,517,630],"tags":[979,710,547,980,654,782,652,520,981,542,787],"class_list":["post-14201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-most-recent-blogs","category-innovation-blogs","category-leadership","category-personal-blogs-of-faisal-hoque","category-transformation","tag-4ir","tag-adversity","tag-change","tag-covid","tag-entrepreneurship","tag-inspirat","tag-leadership","tag-life","tag-lift","tag-resilience","tag-work"],"yoast_head":"\nReview of LIFT by Business Standard - Faisal Hoque<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of LIFT by Business Standard - 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